“Who are you?” asked the little prince, and added, “You are very pretty to look at.”
“I am a fox,” the fox said.
“Come and play with me,” proposed the little prince.
“I cannot play with you,” the fox said. “I am not tamed”.
From “The Little Prince”, Antoine de Saint-Exupéry
Chances are you have probably read the book, and more than once. I know I did. Many times. It is an excellent book and one that I believe is more suited for adults than for children. Now you probably wonder have we turned into a book club over night?!
Nope. Here is the thing – when I was thinking about the next blog post, it just hit me- the perfect analogy to your ideal customer is this excerpt from the book.
Just read this excerpt from the “Little Prince”:
“What does that mean–‘tame’?” (asks the Little Prince)
“It is an act too often neglected,” said the fox. “It means to establish ties.”
“‘To establish ties’?”
“Just that,” said the fox. “To me, you are still nothing more than a little boy who is just like a hundred thousand other little boys. And I have no need of you. And you, on your part, have no need of me. To you, I am nothing more than a fox like a hundred thousand other foxes. But if you tame me, then we shall need each other. To me, you will be unique in all the world. To you, I shall be unique in all the world . . .”
There, in the middle of last century Exupéry wrote your ideal strategy toward your ideal customers: You need to tame them. You need to establish ties with them. They don’t know you. They don’t trust you and quite frankly, why should they?! You are not special to them (yet). You cannot just waltz toward them and say –
“Hey, I am Maggie, nice to meet you. Now buy from me!”
Doesn’t work that way. Simply doesn’t.
There are steps to be taken:
-To introduce yourself.
-To engage in conversations.
-To keep being helpful, knowledgeable and honest repeatedly, so your ideal client starts not only showing interest, but trusting you as well.
-Then you propose to your client
And only after that
-They (are ready to) buy from you.
If they are happy with what you sold them – be it a microwave or admin services, they become your faithful fans, your friends and they tell (for free) their friends about you.
That’s the sales funnel, explained in terms of one little, but powerful book.
What did you think of our little analogy? Let’s talk about it. As always, feel free to drop a like or 50, I’d be happy to chat.