Tag: marketing

Better Your Business By Learning From The Big Fish

The Internet revolution has brought competition to a whole new level. Especially on the large corporate scale. Companies are in a constant race to show the most innovative content, product, service or business practice. Our infographic below shows the five best practices that you can adopt from big businesses.

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The Little Prince and How To Tame Your Ideal Customer

“Who are you?” asked the little prince, and added, “You are very pretty to look at.”

“I am a fox,” the fox said.

“Come and play with me,” proposed the little prince.

“I cannot play with you,” the fox said. “I am not tamed”.

From “The Little Prince”,  Antoine de Saint-Exupéry

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Small Business Owners – How to Identify Your Target Market

I wrote this entire post with a cat on my lap. What does it have to do with target marketing, you ask? Hear me out. Before coming to sit on my lap, our cat already determined what he has to offer: being soft and cuddly is something many people find hard to resist. But…do they all? Our George (the cat) already knew that if he rubs himself against my legs and bats his eyes several times, I am more likely than my husband to let him sit on my lap. He figured me out. How? By doing his cat “research” on me, knowing what I need and how to push my buttons.
What I want to say with this rather unusual intro is, that if a cat can figure out its target market, so can you.

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Marketing Yourself as a Freelancer – a Marketing Plan Guide

Hey, we are on air again. You’ve made it through the business plan (or at least you started) and the learning platforms and now you wonder how you will market yourself. I’ve met many aspiring or new freelancers and small business owners and the marketing part is the thing, which gives them nightmares.

“For the life of me I cannot figure out this dang marketing thing”.

“I feel overwhelmed”.

“I don’t know where to start”.

“There are so many social media platforms, which ones should I choose? I cannot be on ALL of them”?!?

Sounds familiar? Yep, there are things to be considered,

BUT

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Plan, Prepare, Cook, Serve.

Plan, Prepare, Cook, Serve – these are the how-to steps a successful chef teaches his students. I believe they apply not only to cooking, but to business as well. Before we dissect the steps, I want to talk about something else, seemingly unrelated to success in business.

LOVE.

Yes, love. As in Self-Love!

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Sales Funnel in Layman’s Terms. The Steps.

Hello, hello. Today we will pay attention to the Social Media Sales Funnel.
Are you excited about that? Not sure? Well, I am and I will tell you why. Following the steps of a sales funnel is kind of like dating- first you have to find the right person (in our case your ideal customer), then make them notice you, then make them fall in love with you, then you propose to them and if you did everything well, they accept your proposal and “marry you”. Well, not really marry you, but buy your product or service. Then the last step is making this person, your ideal customer, not only stay faithful to you, but brag about you in front of others. Sounds fun, isn’t it? It really can be.

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Who’s Writing The Blog Posts?

That would be me – Magdalena. You can call me Maggie, that’s what everybody – friends, family, colleagues – calls me.

Being a website for translations, one would assume that that’s what our blog would be about – translations, right?

Well, there will be some (plenty of) articles about translations – the process, CAT tools, proofreading, localization, etc, but what I want to do here is share with you my knowledge in marketing and being a freelancer/small business owner.

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