Tag: guide

Small Business Owners – How to Identify Your Target Market

I wrote this entire post with a cat on my lap. What does it have to do with target marketing, you ask? Hear me out. Before coming to sit on my lap, our cat already determined what he has to offer: being soft and cuddly is something many people find hard to resist. But…do they all? Our George (the cat) already knew that if he rubs himself against my legs and bats his eyes several times, I am more likely than my husband to let him sit on my lap. He figured me out. How? By doing his cat “research” on me, knowing what I need and how to push my buttons.
What I want to say with this rather unusual intro is, that if a cat can figure out its target market, so can you.

Continue Reading..

Becoming A Freelancer Part 2 – Learning Platforms

Hi! How was your last week? Did you do your homework? Honestly? You skipped a few parts? That’s OK, you are not in a Nazi camp. Trust me, though, if I was training you, you’d wish you were in one. I am strict! Like… oh, relax, I am just messing with you.

So, any questions? None for now? Then, let’s continue.

Chances are, by now you have some sort of a business plan, a marketing strategy, you figured out your prices and before all that – you figured out your skills, your niche, your specialization and what you have to study.

Why do I see a blank face here? You have no idea how to tackle this whole thing and where to start from?! Relax! We will do this together, step by step.

First, if you, my young and inexperienced friend, are certain in your knowledge, you’ve got the first part of the journey covered.

Continue Reading..