Category: Marketing

Small Business Owners – How to Identify Your Target Market

I wrote this entire post with a cat on my lap. What does it have to do with target marketing, you ask? Hear me out. Before coming to sit on my lap, our cat already determined what he has to offer: being soft and cuddly is something many people find hard to resist. But…do they all? Our George (the cat) already knew that if he rubs himself against my legs and bats his eyes several times, I am more likely than my husband to let him sit on my lap. He figured me out. How? By doing his cat “research” on me, knowing what I need and how to push my buttons.
What I want to say with this rather unusual intro is, that if a cat can figure out its target market, so can you.

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Plan, Prepare, Cook, Serve.

Plan, Prepare, Cook, Serve – these are the how-to steps a successful chef teaches his students. I believe they apply not only to cooking, but to business as well. Before we dissect the steps, I want to talk about something else, seemingly unrelated to success in business.


Yes, love. As in Self-Love!

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How Freelancers Can Use Social Media Marketing To Their Advantage

The use of social media marketing is a great way for freelancers and small business owners to become better known, build a client base and promote their businesses. This type of marketing though is fruitful only if it is done correctly.

Knowing how to take advantage of what social media has to offer, will help expand your business greatly and help you to be seen as an expert or a “go-to” person within your area of expertise.

In my blog post I will use a real estate agent as an example, but the advice can be applied to translators, virtual assistants, graphic designers, etc.

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How Different Social Media Networks Can Help Your Business Flourish

Sooo…where were we? Ah yes, how different social media networks can help your business flourish, thrive and make your dream customers fall in love with you.

Let me tell you a bit about myself: I like white water rafting. The first time I did that I had absolutely no idea what I was doing. I was paddling left and right, screaming with excitement (and fear) and not knowing what to do next or how this whole crazy experience will end up.

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Sales Funnel in Layman’s Terms. The Steps.

Hello, hello. Today we will pay attention to the Social Media Sales Funnel.
Are you excited about that? Not sure? Well, I am and I will tell you why. Following the steps of a sales funnel is kind of like dating- first you have to find the right person (in our case your ideal customer), then make them notice you, then make them fall in love with you, then you propose to them and if you did everything well, they accept your proposal and “marry you”. Well, not really marry you, but buy your product or service. Then the last step is making this person, your ideal customer, not only stay faithful to you, but brag about you in front of others. Sounds fun, isn’t it? It really can be.

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