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6 Rookie Marketing Mistakes and How to Avoid Them

During conversations with many aspiring business owners, I’ve noticed that many of them make the same mistakes all over again. Here is a list of 6 rookie mistakes new business owners often make and how to avoid them:

Wrong Focus

I am a member of many social media groups for start-up businesses, where the first thoughts of the aspiring business owners are what their website would look like, what the colors of their logo would be, they would even think of hiring new staff, but they are not concentrating on the most important thing – their marketing strategy. In many cases, if they (think) they have a marketing strategy, it is most likely not a marketing strategy at all. Most people make the mistake to identify marketing as selling and promotions only. While these are essential parts of marketing, they are by no means the most important part.

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